• Our Team

    Our team of strategists bring proven experience engaging Millennials.

    Aaron Smith



    Aaron's work focuses on developing unique strategic partnerships, messages, and campaigns that resonate with his generation. As the co-founder and original Executive Director of Young Invincibles (YI), Aaron helped grow YI into one of the largest and most impactful youth organizations in the country. Aaron has appeared in the NY Times, Wall Street Journal, Washington Post, MSNBC, Fox News, CNN, Politico, and PBS NewsHour, among other media outlets, sharing his expertise on the issues impacting young Americans from student loans to unemployment to health care. He has led major national campaigns focused on engaging Millennials around the Affordable Care Act, and spearheaded efforts to improve student higher education outcomes and increase college affordability.

    Tobin Van Ostern



    Tobin provides strategic counsel and expertise in Millennial outreach and engagement - frequently through the integration of innovative technology. He brings expertise developing messages that resonate and mobilize young adults around various issues on behalf of his clients. Tobin has led a number of high-impact messaging campaigns directed at the young adult audience including his work with Tom Colicchio's non-profit A Place at The Table and the U.S. Department of Health and Human Services where he also sits on the Advisory Panel for Outreach & Education at the Centers for Medicare and Medicaid Services.


    Tobin previously served as the Deputy Director of Generation Progress, a project of the Center for American Progress, and the National Director of the student engagement program for President Obama’s 2008 campaign.

    Erin Hemlin

    Director of Training &

    Consumer Education

    Erin offers clients insight and guidance on strategies to effectively conveying complex and nuanced topics to Millennials. She leads brings subject matter expertise in topics including healthcare and financial literacy. Erin has worked closely with the external relations staff at the US Department of Health and Human Services and the White House to design and execute digital education and engagement campaigns.
    Erin has authored publications on best outreach practices in reaching Millennials, outreach and engagement toolkits, policy briefs, and consumer-facing materials. She has been interviewed by several media outlets about her work, including NPR, NBC, MSNBC, CNN, Time Magazine, Politico and The Hill.

    Kristin McGuire

    Western Regional Director of

    Young Invincibles

    Kristin help leads YI Advisors’ campaigns on education, workforce development, and healthcare in and has extensive experience in developing and implementing community and stakeholder outreach programs.


    Mrs. McGuire's prior experience is in public health policy, assisting local municipalities with the creation of smoke-free spaces in their communities. Kristin has also served on the Board of Directors of the Charter Oak Education Foundation and currently serves as a steering committee member for the California Asset Building Coalition. A proud Toro hailing from CSU Dominguez Hills, Kristin is also a proud PTA mom and a member of Delta Sigma Theta Sorority, Inc., and a dog-mom to Blue, a rescue.

    Luke Keller



    Luke is an experienced product designer and digital strategist working to deliver exceptional product experiences with YI Advisors. He is currently driving the redesign of the Here to Career mobile app with the California Community Colleges.


    In addition to his role at YI Advisors, Luke is also a co-founder and Head of Delivery at xD, a digital service team in the U.S. government. He is also the founder of the Keller Creative Co., a digital consultancy. Previously, Luke served as a Presidential Innovation Fellow under the Obama Administration and as a senior product designer for Character Lab.


    Emily Getoff

    Outreach Manager

    As Outreach Manager for YI Advisors, Emily helps form strategic partnerships between clients and local communities of students and young adults. Emily's passion for engagement is rooted in a commitment to advancing opportunities for young people and inspiring the next generation of civic leaders.


    Emily previously worked as a campus student organizer for the Hillary Clinton Campaign in 2016, and as a community engagement specialist with Conscious Period. Emily is a graduate of Goucher College in Baltimore, MD.

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